Conversion Rate Optimisation (CRO) is the process of improving your website or digital platform to increase the percentage of visitors who take a desired action. It’s crucial as it maximises the value of your existing traffic.
Frequently asked questions
What are some common areas for applying CRO strategies?
Landing pages, checkout processes, forms, call-to-action buttons, and overall user journeys are key areas for CRO interventions.
How does A/B testing contribute to CRO?
A/B testing allows you to compare two versions of a webpage or an element to determine which one performs better in achieving your conversion goals.
What role does data analysis play in CRO?
Data analysis is central to CRO, helping to identify user behaviour patterns, areas for improvement, and what elements contribute to higher conversions.
How long does it take to see results from CRO efforts?
The time to see significant results varies based on the changes made and the level of traffic, but generally, noticeable improvements might take a few weeks to months.
How do you measure the success of a CRO strategy?
Success is measured by an increase in conversions, whether it’s a purchase, sign-up, download, or any other desired action, and a subsequent improvement in the key performance indicators (KPIs).
Is CRO a one-time project, or an ongoing process?
CRO is an ongoing process. Continuous testing, analysis, and optimisation are essential for sustained improvements in conversions and user experience.
